Moscow, Russia — MTS PJSC (MOEX: MTSS), a leading Russian digital, media and telecommunications services company, announces a strategic partnership with Rubbles, a Russian provider of big data business optimization solutions. The companies will develop products for different industries.
MTS and Rubbles are planning to launch several joint products based on recommendation models, geo and product analytics, as well as infrastructure solutions for working with Big Data. It may interest retail, HoReCa, tourism, real estate, production industry and finance segments. Companies will exchange expertise and best practices in data science in order to improve the quality of their models.
Rubbles specializes in business and technology process optimization based on big data analysis and AI. The company helps automate demand analysis, pricing, process control, and personalize customer communications. Rubbles uses a proprietary technology platform to create analytical products.
The MTS Venture Fund will invest 200 million rubles in Rubbles for a share under 10%. Investments will go to business and product development, and will also serve as a guarantee of beneficial cooperation.
“The Russian market needs more domestic solutions that will guarantee business continuity and decrease dependence on the political and economic situation. MTS plans to expand its big data product portfolio and data-based solutions to all business verticals of the company. Partnership with Rubbles, the leader in the Russian AI segment, will allow us to reduce the financial and time costs in new models and product creation. In the long term, the economic effect can reach billions of rubles,” said Victor Kantor, director of the MTS Big Data Center.
“We see great growth prospects in the Russian market of big data solutions for large businesses and are confident that partnership with MTS, which is a leader in terms of the amount of accumulated data and technologies for processing it, will help in the development and expansion of both the product line and infrastructure,” said Alexander Fonarev, co-founder and head of the Rubbles platform.
About MTS Big Data Center
MTS Big Data Center was founded in 2015. The center’s developments are applied in most MTS business verticals: to develop communication networks, determine locations for stores and work schedules for retail employees, create recommendation models for the KION online cinema and the Line service, and develop an anti-spam system. GeoEffect platform and MTS Marketolog advertising platform work based on big data analytics.
About Rubbles
Rubbles is a Russian IT company founded in 2014 by specialists from Yandex and specialized on solutions for improving the key processes of large businesses using data analysis and AI technologies. The company’s products are used in the daily operations of the largest banks, retail chains, pharmaceutical companies, oil and gas enterprises, mining and metallurgical companies and other organizations in Russia and around the world. Rubbles clients include such companies as Sberbank, Pyaterochka, KFC, Perekrestok, Alfa-Bank, Gazprom Neft, Mars, Henkel and others. Rubbles uses its own technology platform to create analytical products.
